Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them

to help you avoid falling into the e-myth trap.

First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-

myth is an assumption that anyone can succeed at business with:

  • Desire

  • Some capital

  • Projected a targeted profit

This sounds great, but it just not realistic. Think of starting a business as a marathon.

Sure, everyone starts out of the gate at a record pace, but after a few miles, people start

slowing, and some drop out entirely. Building a successful business takes stamina and


The reality is that there are many different facets to a successful business and none of

them can be ignored if you plan to find success.

Let’s take a minute to talk about the entrepreneurial seizure. This defines the roller coaster

of emotions that come with starting, nurturing, and the potential failure of a business.

The emotions that occur, in order, are:

  • Exhilaration

  • Exhaustion

  • Despair

  • Sense of self-loss

This is usually caused by the e-myths and assumptions we talked about. You can get your

hopes so high on the instant success that even the smallest lag and you are sent into an

emotional tailspin. This is also brought on by the stark realization that you can’t do it all

and will need help in the areas where you don’t have the knowledge. Now, faced with

limited choices you may feel like you need to back out and hide, but don’t do this.

Use our GUIDED TOUR to get the business coaching you need to avoid feeling

overwhelmed and defeated.